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Descriptive Analogies

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The Edsel was the product of the largest market research project the automotive industry had ever undertaken. The study indicated that Americans were looking for a very large, posh machine.


Unfortunatley, the study took so long to complete and analyze that the market had changed in the interim -- toward a preference for smaller cars.

While size may have been a factor, what I remember is its being ridiculed for its pig-snout front end. Ridiculed for its name, too, but that probably wouldn't have happened if it had had elegant styling.

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